PPC stands for Pay per Click…PPC is latest advanced advertising technique on websites especially with the search engines. Whenever the visitor visits to such websites and clicks on the advertisement, the advertiser is charged a small amount. Pay per click is also sometimes known as Cost per click or CPC.
Also SEO stands for Search Engine Optimization. It is the process of getting traffic for our website. Simply put, search engine optimization is the process of improving the quality and volume of web traffic to our website.
Both SEO and PPC are helps to increase our website traffic. SEO is best one to increase traffic for any kind of websites.