There are more than 3.2 billion social media users globally till today and this number is increasing fast day by day. We can say that more than 40% of the total world’s population is online and uses social media on a daily basis. These numbers show that we cannot ignore social media following when we are promoting our business. Today’s internet user spends an average of 2 to 3 hours for socializing online, on platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, Snapchat, WhatsApp. Then the important question comes in our mind is that if half of the world is socially active on these platforms, then why should our brands not?
Well, most of the businesses already knew this secret and they are playing great on social media platforms and also earning revenues and new leads through them. Are you still not using social media for your business? Do you know the benefits of using social media?
Let me tell you 12 significant reasons to implement a social media marketing strategy for your business:
1. Make yourself known on social media:
The social networks are like a driving board to develop your visibility on the web and therefore your reputation. It’s a way for you to become known to your suppliers, partners, competitors and especially your future customers using the principle of visibility of information.
2. Improve your SEO:
In recent years, we have been talking about Social Media Optimization (SMO) or Social Media Marketing. Let me tell you the standard definition of it. The SMO is a set of techniques that can attract visitors to the contents of your website or products or services or business through the promotion of these via social networks.
Purpose of this is the social referencing helps to improve the traffic of your website and the natural referencing that makes it possible to improve your visibility on the search engines.
3. Conquer new customers and retain current ones:
Using Facebook, Twitter, LinkedIn, Instagram or others is a good way to diversify and increase your sources of customer acquisition. With social media ads, you can target a new audience according to their interests and their interactivity. They are therefore a tool to use for your commercial prospection but also in your approach of the loyalty of your customers.
4. A fashion effect that has become obligatory:
Communicating on social media can satisfy the craze for these. A few years ago, social networks were a fad just for a communication purpose. But, now they are a means of communication in their own right. Today, who does not use Facebook or Twitter? Many people and companies use social networks in both personal and professional perspectives. Nevertheless, depending on your target and business, it is necessary to choose your social networks and adapt your message accordingly. You must, therefore, do research work and u.
5. Instant Large scale communication:
By communicating on social media, you will reach an audience across a wide geographical area both in local and around the world. Another advantage of social networks is to broadcast your messages in real-time. Your customers can approach you directly for your products or services. Also, they can express their opinions about the service you have provided and solved their queries through instant communication.
6. Low-cost communication:
Unlike traditional media such as television, radio, newspaper or paid search on Google Adwords, publishing on social networks is free. You can publish your business’s creative posts on social media almost on any platform totally free. After you can also decide to boost your post with Facebook Ads but it has a cost, of course.
I just want to draw your attention to the fact that it is important to communicate regularly on social networks with powerful messages that are of interest to your readers. It takes time. It may be advisable to recruit a community manager, to call in an external communication expert or simply to acquire skills in this area.
7. Manage your Online Reputation:
A further advantage of the social media network is to regulate and improve its online reputation. Internet users give more and more opinions on the products and services they use. For almost all the companies, having a good image on the web is a key issue. As a business owner, we care for our reputation and feedback from our customers. Because reviews are the primary thing that everyone looks for before purchasing a product. You can also realize where your business lags, through negative review. Don’t hesitate to answer negative feedbacks, reply them appropriately and try to solve the problem also communicate once the problem solved. As reviews are the one which you can’t edit or delete. And your future buyers are the one which is going to read them. So customer satisfaction is the key to success. I want to give you tip here that encourage your customers to leave their feedback on your social media pages. We must say a presence on new web technologies can help you better manage your e-reputation.
8. Create a community or group:
Being present on social networks allows you to design a community and I would even say more to develop engagement with it. You must always keep in mind to keep your current “fans” but also to win new ones. By publishing interesting and original contents that appeal to your readers, they will want to like, to comment, even to share your publications. They can also contact you and interact with you. The development work of a community is long so arm yourself with patience before reaching the thousands of fans. On Facebook, you can create a group of your users and invite others to join it.
9. Get to know your customers
With the social networks, you establish certain proximity with your intermediate wholesalers by creating privileged relations with them and above all, that means that it is a way for you to know them better by asking them questions, by proposing them offers. You can expand your professional networks through a platform like LinkedIn and can connect with them for business.
10. Give importance to your activity
Being present on social networks values ??your expertise and gives credibility to your company while making it more human. You can express your views with a message on the latest updates regarding the business or national calamities. Internet users will have more confidence in you. It increases the credibility of your brand.
11. Highlight your news
Social networks are an ideal marketing tool to communicate on your news especially in terms of commercial operations: promotions, sales, end of the stock, offers. Web users are fond of good deals on the web they do not hesitate to share. Your fans will also appreciate knowing your new products or services from your company. Even you can share the news if there is any crisis or tragedy with a company. Or some other your competitor purposefully misleading customers about your services, you can convey this with a broadcasting message or tweet to your audience.
12. A tool related to your blog
Once you have written and published the article or your blog, you must share it and then share it regularly on social networks. You will certainly tell me that you are going to attract your readers with the same content on social media platforms. You can drive more traffic towards your site through networks. As sharing articles on the networks will bring you visits to your blog. In addition to this sharing, creating interesting content on social networks is a source of additional traffic to your website.
Now you understand that including social networks in your digital strategy has many benefits. Admittedly, it is a long work that will not immediately bear fruit, but in the medium term, you can easily measure the returns.
And of course, you always have the opportunity to be accompanied by web professionals of Internet Marketing. So, ready to start?