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Hey, you!
Yes, I know you’re looking for a solution to increase the Conversion rate of your WordPress website.
Website is the main medium that converts visitors into leads. If the number of conversions increases then it indicates the success of the website.
If your website is receiving the traffic and it’s not converting then it’s a waste of time. This shows you need to work on your website to increase the conversion.
How?
There are various techniques that you need to apply on your website and those techniques are highlighted below in this article.
My WordPress Website Is Not Converting!
Lack of Responsive Design
The majority of people are opting for smartphone devices for an easier and faster solution than desktop computers and laptops. As per the studies, 80% of people are opting for mobile platforms such as Android and iOS to browse the internet, check emails, buy and sell, etc.
Every business aims to build a website that caters a good thing to keep potential customers. Check out the parameters that are important for responsive design:
- Use short–form content to make it easy for visitors to read and connect it to your business.
- Make website browsing easy and faster.
- Make images optimized that eliminate fast internet connections.
Read: How to Start A Blog in Any Niche with No Technical Experience & (Almost) No Money
Website Navigation Issue
This issue is completely dependent upon the web design that leads to website navigation issues. Conversion is based on potential customers. If your website is easy to navigate and conveys a clear message then your conversion rate will reflect the highest number of sales. Why does poor navigation lead to low conversion, below are the solutions:
- Avoid using unnecessary ads, popups, and prompts that irritate the visitors and misguide the navigation.
- Don’t opt for confusing and cluttered navigation
- Keep the search function active, if your website is large and consists of many pages.
- Skip broken links and keep active links for better reach of visitors.
No Calls to Action
One of the best ways to double your conversion is by generalizing your audience. A clear call to action (CTA) is crucial for any website that wants to convert visitors into leads or customers. Without a strong CTA, visitors might wander through your WordPress site, unsure of what you want them to do next.
Your audience should understand what to do regarding the content they just saw or read. Don’t forget to add calls to action buttons like social media icons at the end of the page, actionable “orders” at the bottom of the article, perfect buying and subscription buttons, etc.
As per the stats, it’s shown that 70% of businesses lack the calls to action on their websites. With this in mind, it’s easy to see the highest numbers of brands are reporting low conversion rates.
Try to offer more to your audience in terms of content, the more they will perform the more you’re going to get the best conversion rate. Otherwise, it will lead to leaving the website and increase the bounce rate.
Content lacks the Depth and Quality
Content is the king!
The website needs quality content to reach the highest quality conversion. It shows the passion for what you’re doing and wants to convey to your audience. Make your page’s headline or display text in a catchy way to convey a message about your company’s services and solutions. Design your content from the reader’s point of view and then publish the article. In short, opt for understandable and readable content that will your readers to invest in your products or services.
Read: What is WordPress? 8 Benefits of Using WordPress
A slow website is the way to failure
When your website is slow then your journey toward success is almost reaching to deadline. Yes, you’ve heard right. You’re on deadline! In today’s fast-paced online world, users expect websites to load quickly and efficiently. If your site takes too long to respond, they’re likely to get frustrated and bounce, taking their business elsewhere.
Below mentioned are the factors that can slow down your website:
- Mobile optimization of a website is missing
- Broken links
- Not optimized images
- Opt for a reliable web hosting provider
- Not using Cache, etc.
You can use the Page Speed Insight tool to monitor the speed of the website. If it’s loading below 3 seconds then you’ve to work on your website and increase the speed of the website. However, it’s universal that user leaves your website due to slow loading of the website.
Not Using SEO
If you’ve got a website then it’s necessary to increase its weightage in terms of SEO. If you’re assuming without SEO your website will rank then you’re wrong!
Without an SEO it’s unlikely to rank!
SEO is all about improving the website’s performance and ranking as well. SEO (Search Engine Optimization) involves both on-page and off-page strategies to improve your website’s visibility and ranking in search engine results pages (SERPs). Both are crucial for success, as they tackle different aspects of search engine optimization:
On-page SEO:
- Optimizing content: This includes using relevant keywords in your website’s content (titles, headings, meta descriptions, body text), ensuring high-quality and informative content, and proper internal linking structure.
- Technical SEO: This involves website structure, page speed, mobile-friendliness, image optimization, structured data markup, and ensuring a clean and error-free codebase.
- User experience (UX): Providing a positive user experience through website design, navigation, and ease of use can positively impact ranking signals like dwell time and bounce rate.
Off-page SEO:
- Link building: Acquiring backlinks from high-quality websites relevant to your niche builds trust and authority in the eyes of search engines. It’s important to focus on natural link building through quality content and outreach, avoiding unethical link buying or spamming.
- Brand building and outreach: Engaging with your audience through social media, online communities, and guest blogging can help increase brand awareness and attract organic links.
- Local SEO (if applicable): If your business has a physical location, optimizing your Google My Business listing, online directories, and local citations can improve visibility in local search results.
Point to Remember:
- Neglecting either can limit your website’s ranking potential.
- A balanced approach is key. Focus on creating high-quality content and optimizing your website while also building natural backlinks and engaging with your audience.
- Keep yourself updated with the latest SEO trends and algorithm changes to prepare the strategy accordingly.
Read: List of Top 20 WordPress Plugins for Bloggers: Updated
Not listening to Google!
Google is the king of this kingdom which is the Internet. We all know that Google is ruling the web and we all are running behind Google to list our business on the top. If you’re using different search engines then it has a Google in its search results.
Avoid using the following rules:
Consider mobile-friendly website
Update the content
Monitor broken links, 404 errors, and images, etc.
Say GoodBye to low Conversion!
Discover the biggest mistakes preventing your WordPress website from converting.
Are you struggling to get the leads you need from your WordPress website?
Don’t worry, you’re not alone. Check this article, as we have outlined the biggest mistakes businesses make that prevent their websites from converting.
Avoid these pitfalls and start converting like a pro. Read and share it now!
