Social Media Marketing is one of the best ways to get your businesses to your target audiences and it’s well known to the digital marketers. Facebook, Twitter, Google+ are the platforms well known for your social presence.
One more platform called Quora has proven to drive traffic to your business. Quora is where you can read important insights that have never been shared anywhere else, from people you could never reach any other way. This question and answer network allows you to help people on any topic, everything from Aardvark to Zumba.
In this post, we will let you know how to get the best out of Quora with these simple hacks!
- Ace it with your Quora profile
Your profile speaks is your virtual representation of yourself. It shows who you are and what your expertises are. Add links to your website and other social media so that traffic can easily flow to your pages.
On Quora, your bio is shown next to each answer. This bio is should be professional as well as catchy, as it is an excellent means of branding. You can create separate bio’s for each answer.
- Search topics related to your business
If you think market research is fun, then yes, you are right. On Quora, it definitely is! You can learn what people are asking about your industry, also search for users. Follow users, topics and get notified when people answer them. Get to know the latest trends in the market.
3.Answer the best questions out there
Share your knowledge, get involved with the community and answer the best questions you can find.
Here are some strategies which you use for answering:
- Narrow your search by choosing your topic from the search results
- Choose your topic based on what goes best with your business, or you may have some useful stats for it.
- Try getting lots of views. Views results in upvotes and can lead interested people to your business.
- If you answer new questions, chances are you might reach a wide audience.
4.Answer a question with authority
The more you answer on quora, the more experience you get and thus, more followers. Perhaps, the most immediate benefit of quora is that your expertise shows your authority on that particular topic. When you answer a question, you provide great value and your influence rises.
Write a good answer – include stats, sources and references – that could mean you write a short answer on quora and then provide a link to your blog or website where the elaborate article could be present.
Give a link to your blog where the article would be there.
5.Build a quora page for your business
Probably the most important step to show your brand’s presence on Quora.
There’s a great chance to build your page because on Quora anyone can create a page about anything. First search your company’s name in search box, and if there’s no page then create one. Add the name of topic and a description about your company. This can be helpful as people get an assurance from the social proof.
6.Perform a deep analysis on the topic
Find out what are the trending questions? What are the top answers on those questions? These could lead to a great blog post.
To find these questions you may need to search a lot, but all this hard work will be fruitful with an awesome blog post.
7.Get content what the crowd wants
Quora can help you come with an entire blog post with the format it has. Ask the audiences their opinion on a topic and sum up their replies in an article. Great way to get crowd-sourced content, which will boost traffic.
8.Headlines – As Google, as Quora
This works a bit like Google. When you type keywords in google search, it autocompletes them, and same can be done in Quora.
When you type your kewords in Quora search, it gives you the results. You can then filter it by type, by topic or by time.
9.Influence, in the right way!
Similar to other social media, Quora also lets you communicate with your audience, your customers. Here they might ask questions specifically about your products, and they may be delighted to see an employee of the company interact with them directly. This might just give you an edge and you can influence your customers in the positive way!
10.Monitor your Quora stats
Quora provides you with a separate section of stats. You can check your answer views, upvotes, and shares. You get these stats for the questions you ask, the answers you give, the posts you have written or all your content together. This can be helpful to find which topics get maximum views, and topics to be considered in future while answering.
11.Make your answers interesting and eye-catchy
Quora is also known for its story-telling type answers. Also, many people choose to include images in their answers. This makes it catchy. Also, including stats and references work many-a-times. Format your answers – bold, italic and tag other people using ‘@’.
12.Ask a good question
You can get to know more about your target audience by asking a good question. Add tags to it so that it falls in the right category.
You can then request answers from the experts. The people suggested are usually top influencers on those topics, but you can search for others as well.
Promotion about your business might be acceptable, but over promotion can lead to loss of interest of your audiences. They want to get your expertise, but not too much. Add value to your business by giving answers that are insightful and helpful to the users.
14.Start a Quora blog
Quora gives an additional benefit of adding a blog. You can add a topic and then start blogging on that topic. Choose an appropriate topic, based on your analysis of your audience. Try keeping them engaged in your posts.
15.Re-answer questions you’ve answered in your blog
There will be times when you find some questions which may need an answer, and it may be related to the blog post you have written. In such cases, write an overview of it in the answer and then give them a link to your blog.
Another important point to remember! This social media platform is such that you need to be constantly active here. Your answers may be viewed by new audiences daily, or you may be asked to answer some questions asked long back. This happens because you gained an expertise recently, and people come to know about you and your opinion might be important to them.
Your inactivity may just add a negation to all the hard work done to build a great profile.
17.Share your Quora expertise
You can share the answers you have given on platforms like Facebook, Twitter, LinkedIn, Tumblr and WordPress.com. You just need to connect all your accounts in the Quora settings. Cross-promoting your answers can help you build your presence on other social media as well.
Quora has a great marketing potential. Hope these tips help you build your Quora presence and get great audience responses.