How to use Meta Business Suite: 2024 Guide

Meta Business Suite is nothing but formerly Facebook Business Manager designed to help users manage their presence across Facebook and Instagram seamlessly. However, we all know that social media has become an important parameter in shaping a business’s online presence and engagement with its target audience. To make it more simpler Meta Business Suite is the perfect tool for any business to make your social media journey easy. 

This article will explain Meta Business Suite which provides a proper guide on setting up, using, and maximizing the platform’s potential. So, learn the ins and outs of Meta Business Suite to expand your business’s social media strategy over Facebook and Instagram.

What is Meta Business Suite?

Meta Business Suite, formerly known as Facebook Business Suite, is a social media management tool offered by Meta (formerly Facebook) for businesses. It acts as a central hub to manage your Facebook and Instagram accounts.

Here’s a breakdown of what you can do with Meta Business Suite:

• Manage Posts and Ads: It creates, schedules, and publishes content for both Facebook and Instagram. You can also run ads and track their performance.
• Communicate with Followers: You can respond to comments and messages from Facebook and Instagram in one unified inbox.
• Track Performance: Able to gain insights into how your content is performing, including engagement and reach.
• Collaborate with Teams: You can assign roles and permissions to team members to manage your social media presence together.
• Ad Campaign Management: You can grant permission, define roles, and manage permissions for your team meats and allow them to handle your business’s Facebook presence, facilitating collaborative efforts.

Overall, Meta Business Suite is a free tool that can help businesses save time and effort by managing their Facebook and Instagram presence from a single platform.

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Meta Business Suite V/s Business Manager

Meta Business Suite and Meta Business Manager (formerly Facebook Business Manager) are related tools for managing your Meta presence, but they serve different purposes:

Meta Business Suite:

• Focus: Front-end management (think “doing”)
• Tasks: You can create and schedule the content, respond to comments and messages, and view the insights on post-performance.
• Benefits: Simplified interface, easy to manage organic content across Facebook and Instagram.
• Limitations: Fewer functionalities compared to Business Manager, can’t directly manage ad campaigns or access some advanced settings.

Meta Business Manager:

• Focus: Back-end settings and control (think “organizing”)
• Tasks: Manage user access, business settings, ad accounts, and billing, and connect various Meta assets (like pages and ad accounts).
• Benefits: It offers more granular control and team management features, and allows running ad campaigns.
• Limitations: It is more complex for beginners due to its wider range of options.

Here’s an analogy: Think of Business Manager as the central control room for your Meta accounts, where you assign roles, manage permissions, and configure settings. Business Suite is like your workstation and within that control room, you can actively create content, engage with followers, and monitor performance.

In short, Meta Business Suite is ideal for day-to-day social media management tasks, while Business Manager provides a more comprehensive platform for overall control and advanced features.

Some accounts might have a limited Business Suite with setting options that still direct you to the Business Manager. As Meta transitions users to the newer suite, this functionality might change in the future.

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Why do I need Meta Business Suite?

Whether you need Meta Business Suite depends on how you use Facebook and Instagram for your business:

You likely need Meta Business Suite if:

• You manage both Facebook and Instagram accounts for your business.
• You want to schedule posts in advance for a more streamlined workflow.
• You find it cumbersome to switch between Facebook and Instagram apps to manage your accounts.
• You want to track the performance of your organic content (likes, comments, shares) on both platforms.
• You collaborate with a team to manage your social media presence.

Meta Business Suite might not be essential if:

• You only have a Facebook page or Instagram account, and you’re happily managing it through the regular apps.
• You don’t plan on scheduling posts and prefer creating them on the fly.
• You don’t need advanced analytics or insights into your content performance.
• You are running paid advertising – while the suite allows basic ad creation, Business Manager offers more control over ad campaigns and billing.

How can I get Meta Business Suite for My Business?

To begin with Meta (Facebook) Business Suite, you have to link your Facebook account to your business email. You can set one by navigating to business.facebook.com and Click on “Create an account”. If you already have a Facebook account, follow the instructions mentioned below to add pages, ads, and people to your Meta Business Suite.

Add pages to Meta Business Suite

Once you’re logged in to Meta Business Suite, follow these steps to add your business pages:

There are two main scenarios depending on whether you already own the page:

Adding a Page, You Administer:

1. Log in to Meta Business Suite.
2. Navigate to Business Settings: This might involve clicking a settings icon or gear icon, then finding a “Business Settings” or “Settings” option depending on the layout.
3. Look for the Accounts section and click on Pages.
4. Click the “Add” button and choose “Add a Page”.
5. Start typing the name of your Facebook Page and select it from the dropdown menu that appears.
6. You’ll need to be an admin of the page to add it. If you are, a confirmation window will pop up. Click “Close”.

Requesting Access to a Page (You Don’t Administer):

1. Follow steps 1-3 above to navigate to the Pages section within Business Settings.
2. Click the “Add” button and choose “Request Access to a Page” this time.
3. Enter the name or ID of the Facebook Page you want access to.
4. You’ll need to provide a reason for requesting access in the designated field.
5. Click “Send” to submit your request.

Note:

• Make sure you have a stable internet connection while adding pages.
• If you encounter any issues, Meta’s Business Suite Help Center or search online resources like YouTube Meta Business Suite add a page, this might provide more specific troubleshooting steps.

Add ad accounts to Meta Business Suite

There are two main ways to add ad accounts to Meta Business Suite, depending on whether the ad account is new or already exists:

1. Adding a New Ad Account:

1. Log in to Meta Business Suite.
2. Navigate to Business Settings. This might involve clicking a settings icon or gear icon, then finding a “Business Settings” or “Settings” option depending on the layout.
3. Look for the Accounts section and click on Ad Accounts.
4. Click the “Add” button and choose “Create a New Ad Account”.
5. Enter your business name, time zone, and currency.
6. Review the terms and conditions, then click “Next”.
7. You’ll then be prompted to add your payment information. You can skip this for now and add it later if needed.
8. Click “Done” to finish creating your new ad account.

2. Adding an Existing Ad Account:

1. Follow steps 1-2 above to navigate to Business Settings.
2. Look for the Accounts section and click on Ad Accounts.
3. Click the “Add” button and choose “Add Existing Ad Account”.
4. There are two ways to add an existing account:

By Ad Account ID: Enter the ID of the ad account you want to add. You can find the ad      account ID in the URL of the ad account settings page in Meta Business Manager (formerly known as Facebook Business Manager) or Ads Manager.

By Requesting Access: If you don’t have the ID or don’t own the account, choose this option. Enter the name or ID of the ad account and provide a reason for requesting access. The owner will then need to approve your request.

Note:

• Make sure you have the necessary permissions to manage the ad account you’re trying to add.
• If you encounter issues finding the ad account ID then search for online resources like “YouTube meta business suite add existing ad account“. This might provide more specific steps.
• Consider creating a new ad account specifically for Meta Business Suite if you prefer to keep your ad accounts separate.

3. Add people to Meta Business Suite

Here’s how to add people to Meta Business Suite:

1. Log in to Meta Business Suite.
2. Navigate to Business Settings. This might involve clicking a settings icon or gear icon, then finding a “Business Settings” or “Settings” option depending on the layout.
3. Look for the People section and click on it.
4. Click the “Add People” button.
5. Enter the work email address(es) of the person(people) you want to invite. You can add multiple email addresses separated by commas.
6. Assign a role:
   • Admin: Grants full access to all tools and settings within your Business Suite account.
   • Employee: Provides access to assigned assets (pages, ad accounts, etc.) with limited editing capabilities.
   • Analyst: Offers view-only access to insights and performance data.
7. (Optional) Choose specific assets: You can further restrict access by selecting specific Facebook pages, Instagram accounts, or ad accounts that the person can manage.

Points to consider:

• The person you invite will receive an email notification with instructions to accept the invitation.
• You can manage user permissions and access levels later by going back to the People section in Business Settings.
• Meta Business Suite might have limited functionality compared to Business Manager for assigning user roles. If you need more granular control over permissions, you might be directed to the Business Manager to complete the process.

For a more visual guide, you can search online resources YouTube meta business suite add people” to get more insights about this topic.

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FAQ’s

• Can I schedule posts for Facebook and Instagram in Meta Business Suite?

Yes, you can create content, schedule posts in advance, and publish them on both platforms at designated times.

• How can I respond to comments and messages from Facebook and Instagram?

Meta Business Suite offers a unified inbox where you can see and respond to all comments and messages from both platforms in one place.

• Can I track the performance of my posts in Meta Business Suite?

Meta Business Suite provides basic insights on how your posts are performing, including reach, engagement (likes, comments, shares), and other relevant metrics.

• Does Meta Business Suite provide insights into my social media performance?

Yes, you can track key metrics like likes, comments, shares, and reach to understand how your content is performing on Facebook and Instagram.