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SEO has created a lot of buzz in the market and its importance in the businesses. Generally, creating a website is a common technique that any business owner opts for promoting the business online.
For website’s performance result is based on factors DA – Domain Authority, PA – Page Authority, Age of the website, etc. Likewise, Alexa is a tool run by Amazon that offers web traffic data.
It calculates website traffic and tells the rankings of your website. Wanted to read further about Alexa Rank and then continue reading
While the term “Alexa Rank” is still often used, it’s important to remember that Alexa no longer provides website traffic rank information. The service shut down its website ranking feature in May 2022.
Previously, Alexa Rank referred to a system that estimated a website’s global popularity based on:
The lower a website’s Alexa Rank, the more popular it is considered to be. However, it’s important to note that these rankings:
Since the shutdown, several alternative website analytics tools have emerged that offer more comprehensive and precise data than Alexa Rank ever could. These tools provide insights into various metrics like:
These metrics are much more valuable for understanding your website’s performance and optimizing your content and marketing strategies.
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To monitor the ranking, Alexa collects the data from thousands of browser extensions, widgets, and sites with installed Alexa script. They monitor the collected data as their ‘global traffic panel’ and utilize it as a sample representing all internet users.
It considers a proprietary methodology that merged average unique daily visits and pageviews per visitor over the past 3 months.
It tells the number of unique daily visitors from the number of users of their global panel who visited the website per day. Pageviews per visitor is the average number of Alexa’s global panel URL requests by the user for a website. If user has asked for the same URL various times on the same day then it is considered a single pageview. So, the conclusion is a combination of traffic and visitor engagement leads to top the ranking.
Alexa doesn’t consider subdomains for rankings. They sometimes make an exception for pages hosted on some famous websites like WordPress, if they can automatically identify them as personal homepages or blogs.
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Alexa stated that they use data normalization to correct for biases in their data and also filter out the non–human and spam traffic. At the bottom line, the data available to them leads to the reliability of ranking.
As they stated on their website:
“Sites with relatively low measured traffic will not be accurately ranked by Alexa. We do not receive enough data from our sources to make rankings beyond 100,000 statistically meaningful. “
Explain “if two websites are ranked for example. 1Cr to 3 Cr traffic then it doesn’t lead to reliable conclusions for traffic monitoring. On the other side, websites ranked beyond 1Cr are more likely to experience a big swing in their ranking position due to small estimated traffic differences between them.
For more information, refer certify metrics of your website by installing Alexa’s script on it. By this, Alexa will monitor the metrics directly rather than estimating.
The value of Alexa Rank is a complex and nuanced topic, as it has both advantages and limitations. Here’s a breakdown of both sides:
Advantages:
Limitations:
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Alexa Rank holds the same importance despite being shut down by Alexa.com. It offers crucial insights that help businesses to analyze their metrics, conduct competitive analysis, improve marketing goals, etc. It may not be accurate like Google Analytics but you can consider it as a complementary tool to boost your SEO strategy. Don’t forget: The lower the Alexa Rank, the better is traffic (roughly given by the Alexa).
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