Table of Contents
Emails!
Daily we visit our email box and monitor wanted or unwanted emails from the list and exit the emails.
When monitoring have you ever noticed why your spam folder is not showing 0 emails?
Or
Are these spam emails irritating you?
Or
How you can get rid of the spam emails?
Wipe out these questions as this article will guide you in detail about Email Authentication.
However, not every email you want is in the Spam folder. Few emails deserve to be in the spam folder. Learning how to stop emails from getting into the spam folder is an art and science that leads to better output by giving a checkmate to a spammer.
Imagine receiving an email from your bank, requesting urgent action on your account. Your heart races, fingers poised over the keyboard, ready to follow instructions. But wait… is this email even real?
This is where email authentication steps in, acting as a digital detective, verifying the sender’s identity and protecting you from imposters. Let’s break down below Email Authentication.
Think of it as a high-tech handshake between email senders and receivers. It’s a set of protocols that verify the legitimacy of an email, ensuring it originates from who it claims to be and hasn’t been tampered with along the way. This helps combat spam, phishing scams, and other malicious email practices.
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Poor sender reputation: If a sender has a history of sending spammy or unwanted emails, their emails are more likely to be flagged as spam.
Low sender scores: Email service providers track a sender’s reputation using metrics like open rates, bounce rates, spam complaints, and unsubscribes. A low sender score can lead to emails being filtered into spam.
Shared IP addresses: If a sender shares an IP address with other senders with poor reputations, it can negatively impact their emails’ deliverability.
2. Content Issues:
3. Authentication Issues: Missing or incorrect authentication: Lack of proper email authentication (SPF, DKIM, DMARC) can make emails appear less trustworthy to spam filters.
4. Recipient Behavior:
5. Technical Issues:
6. Inactive Addresses:
Sending to inactive addresses: Consistently sending emails to inactive addresses can hurt the sender reputation and lead to spam filtering.
7. Unsubscribe Link:
Missing unsubscribe link: Not providing an easy-to-find unsubscribe link can lead to recipients marking emails as spam instead.
8. IP Warming:
Not warming up new IP addresses: When using a new IP address for email sending, it’s important to gradually increase sending volume to build a positive reputation with email providers.
9. Compliance Issues:
Not following legal requirements: Failing to comply with email regulations like CAN-SPAM (in the US) can lead to spam filtering or legal consequences.
10. Poor Email Design:
Unprofessional or cluttered design: Emails that are poorly designed or difficult to read can be perceived as spammy.
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1.Improve Sender Reputation:
2. Optimize Content:
3. Implement Authentication:
4. Encourage Whitelisting:
5. Monitor Engagement:
6. Provide Clear Unsubscribe Options:
7. Warm Up New IP Addresses:
8. Adhere to Legal Requirements:
9. Design Emails Professionally:
10. Monitor Spam Folders:
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2. DKIM (DomainKeys Identified Mail):
3. DMARC (Domain-based Message Authentication, Reporting, and Conformance):
How they work together:
Sender configures SPF and DKIM: They publish SPF and DKIM records in their domain’s DNS settings.
Receiving server checks authentication: When an email arrives, the receiving server looks up these records.
Server verifies SPF and DKIM: It checks if the sending IP address is authorized (SPF) and if the signature is valid (DKIM).
DMARC enforces policy: If SPF or DKIM fails, DMARC dictates what happens to the email (quarantine, reject, or report).
Benefits of using all three:
Not all emails are created equal. Not all emails are created equal. Some might try to trick you. Stay safe and confident with our new blog post exploring Email Authentication, your shield in the realm of electronic mail.
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